Marketing

What can I do with a business degree focused in marketing?

Are you creative, strategic, and curious about what makes people engage with a brand? A Marketing concentration at Longwood is your gateway to turning ideas into action. You’ll learn to connect businesses with their audiences, shape brand strategy, and make smart, data-driven decisions—all while gaining hands-on experience.

Your marketing journey is guided by a team of Ph.D.-holding faculty who bring deep expertise and real-world insights into every class. They teach across both undergraduate and MBA levels, offering a blend of academic depth and practical experience. With interactive lessons and real client work—plus a required internship—you’ll graduate ready to build brands and drive business success.

What jobs can I get with a marketing concentration?

Marketing is a dynamic, people-centered field—and your concentration can lead to exciting careers across industries. You’ll be prepared for both entry-level jobs and graduate study in business or marketing-related fields.

Possible job titles include:

Marketing Analyst
Social Media Strategist
Advertising Coordinator
Customer Insights Analyst
Sales Representative
Brand Assistant
Digital Marketing Specialist
Fundraising/Development Coordinator
Media Planner

Graduate study options include:

MBA with a concentration in Marketing
MS in Marketing
MS in User Experience (UX)
MS in Sports Marketing
MS in International Business

What will I learn in the marketing concentration?

Your coursework will help you understand what drives consumer decisions—and how to turn that understanding into successful marketing strategies. With three required courses and a range of electives, you’ll build a strong foundation and customize your learning experience.

Core courses:

Consumer Behavior – Understand the psychology and sociology of buying
Marketing Research – Learn how to gather and interpret data
Marketing Strategies – Apply your knowledge to solve real-world business problems

Electives may include:

Integrated Marketing Communication – Explore how brands build awareness
International Business – Learn how marketing works across cultures
Internet Marketing – Study digital strategies in the online world

You’ll also complete a required internship in marketing—so you graduate not just with knowledge, but with experience.

See all Marketing courses in the Loading... major.

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The classes are interesting and push you to think creatively and strategically. The professors are super supportive and always willing to help. I’ve also had the chance to work on class projects that gave me insight into real-world marketing, which has helped me feel more confident about my future career.